From an investment to a tech company to a consumer company

  • This company established a multi-functional GCC for operations in technology, corporate functions (such as finance, HR, procurement etc.) and core business functions to drive productivity and operating efficiencies.
  • One of the key objectives was to build a world-class advanced analytics capability to transform the company into a data-driven decision-making firm.
  • The GCC builds advanced analytics solutions at scale and drives profitability across the global organization
  • The business domains supported by the analytics capability include pricing, demand management, marketing spend effectiveness and customer support.
  • The advanced analytics capability was established leveraging top-talent to fit their unique culture.
  • Building credibility through consistent value delivery, they have successfully achieved their financial goals ahead of time.

40

markets serviced across multiple time zones, in different domains

150+

data scientists have been recruited over the last 2 years in the analytics CoE

$300M

business impact created by the analytics team in the first 6 months

2x

growth over the next 2 years, democratizing analytics 

Evolution of Retail / CPG GCCs in India

A report from NASSCOM and ANSR

NASSCOM ANSR GCC Report