Beyond Borders: Employer Branding Strategies for GCCs in 2025
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In a talent market driven by ambition and aspiration, a strong employer brand is a company’s most powerful differentiator. As of August 2025, 1800+ global capability centers (GCCs) employ over 2.1 million highly skilled professionals in India. With more than 175 Fortune 500 companies choosing to set up their global teams in India, hiring and retaining skilled talent is a top priority for every board.
How a company positions its employer brand becomes especially important in the case of GCCs, with top talent being drawn to tech-first companies where it can drive impact across the global value chain.
Dive deep into insights from some of our fastest-growing GCCs, including :
- 2025’s top employer branding trends
- The art of tailoring a global EVP to the Indian talent market
- Building shared organizational culture between HQ and the GCC
- Actionable steps for companies setting up their own GCCs in India
Download your copy to find out what drives India’s top professionals.