
ANSR Insights
Trends, Insights, and Perspectives Shaping Industry Narratives
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87% of enterprises are investing in AI faster than they can demonstrate ROI. Only 21% of C-suite leaders can prove measurable value from the AI they have already deployed.

Ownership Is the Next Imperative for India’s GCCs to Become Generative Enterprises
India hosts roughly 2,117 GCCs generating about $98 billion in revenue and employing 2.36 million people. These centers have outgrown
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Featured
87% of enterprises are investing in AI faster than they can demonstrate ROI. Only 21% of C-suite leaders can prove measurable value from the AI they have already deployed.

India’s Most GCC-Ready Emerging Cities for 2026
India is home to 1,900+ GCCs employing over 2.1 million professionals, a model that now contributes more than 1.5% of the country’s GDP. Yet the vast majority of this activity remains concentrated in six Tier-1 metros. That is changing. With emerging cities already hosting 220+ GCC units and growing at nearly 11% CAGR, the geographic centre of gravity of India’s GCC landscape is decisively shifting.
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The Spectrum of Global Operational Strategies
Global Capability Centers (GCCs) represent a strategic evolution in corporate operations, offering multinationals a powerful avenue to harness global talent and drive innovation. These fully integrated, company-owned entities are strategically positioned in talent-rich locales, enabling the creation of significant value and intellectual property through collaborative, distributed teams.
While terms like capability centers, captive centers, shared service centers, and global business services may be used interchangeably, each offers subtle variations. Explore these delivery models to discover the perfect fit.










