Digital innovation

Edition #1 - ANSR Lens: Harnessing Innovation as a Key Differentiator

Edition #1 - ANSR Lens: A Quarterly Deep Dive into the GCC Landscape

I’m excited to bring you the first edition of ANSR Lens, our quarterly newsletter that keeps you up to speed with intriguing thought leadership, new research, and latest news from the GCC industry.

Innovation is no more a buzzword. Amplified by digital disruption, it has become a necessity for enterprises. Enterprises have been looking at their Global Capability Centers (GCCs) to evolve from cost enablers to strategic partners and provide competitive advantage. In the last 3-5 years, innovation at GCCs has become mainstream that are deploying a wide array of capabilities to propel innovation.

In this issue of ANSR Lens, we have curated perspectives on how organizations can identify and remove barriers to meaningful transformation, and create room to innovate for future growth while maintaining operational effectiveness. I hope you find them insightful.

Smitha Hemmigae - Head of Marketing

Corporate Innovation

Report: Corporate Innovation in Global Capability Centers (GCCs)

This report identified and reveals what Committed Innovators (GCCs with a structured innovation program with dedicated resources & investment) are doing differently, including practices adopted to enable this transformation and overcome operational challenges.

Download Report

Our Top Podcasts on Innovation

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In this episode, Smitha Hemmigae, Head of Marketing, ANSR, and Simon Spier, Commercial Director, LMarks talk about the secret sauce for corporate innovation.


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In this episode, Smitha Hemmigae, Head of Marketing, ANSR, and Sunil Gopinath, CEO, Rakuten India, and SVP, Product & Technology talk about the three things he has learned about innovation.


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GCCs Then and Now: Tracing the Evolution from IT Support to Tech Innovation Hubs

With tech leaders expecting artificial intelligence and machine learning to be critical revenue and innovation drivers in 2022, a growing number of multinationals are turning their GCCs into extended tech innovation hubs.

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Fireside Chat: How Neiman Marcus Drives Innovation

Case Studies

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Reinsurance Company

Bangalore GCC turns into an innovation center

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Building the Workforce of the Future

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