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Future of Retail: Winning in a Digital Era with GCCs

Retailers have weathered a wild storm over the past two years. Digital disruption spurred by the changing consumer behavior may have changed retail forever. To remain competitive, retailers are shifting strategies and resources towards digital transformation, talent deployment and new ways of working.

Retail companies have found immense value in creating Global Capability Centers (GCCs), which extend beyond the traditional cost-arbitrage model, and establish expertise, drive innovation and access global talent.

Hear from leaders who did it


Kirk Ball, EVP & CTO, Giant Eagle

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Vineet Mehta, Site Leader for KAS Services India


Suresh Krishna, President and CEO at NTE


Vijay Karthik, CTO, Neiman Marcus Group


How has the GCC model helped retailers thrive?

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Global Capability Centers (GCCs) have moved up the value chain as a result of the global trend towards the adoption of advanced digital technologies such as AI, data analytics, automation, cloud, and IoT. Today’s GCCs serve as centers of excellence focusing on delivering innovation, quality, strategic value, and better business outcomes.

Retailers are finding their fortunes increasingly tied to their ability to attract skilled technology workers. They no longer have the luxury of resting on their laurels, but build global teams to diversify their talent pool. Retailers with established GCCs have successfully leveraged strategic technical talent to enable growth, operational excellence, speed of delivery, and faster time to market.

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How retailers did it



Redefine Retail to Deliver World-Class Outcomes

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200429 Lowes North Lake Mall 111


Building the Workforce of the Future

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Leveraging Ecosystems and Partnerships

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Advance Auto Parts

Growth Through Innovation

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Take a virtual tour of GCCs by ANSR

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lululemon GCC in India

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HBC GCC in India

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How we help you do it

ANSR is the market leader in setting up GCCs in support of workforce transformation, building strategic capacity and onboarding global enterprise talent. Through a flexible, ‘no-capex’, ‘pay-as-you-grow’ subscription based engagement model, ANSR mitigates traditional risks associated with establishing and operating global teams.

Our experience spans across industries including retail/CPG, banking, insurance, travel & transportation, and healthcare. We operate in supply-rich locations such as India, Central and Eastern Europe, South America, Canada, and South East Asia.

Over 65% of our customers are leading global retailers including Target, Lowe's, Giant Eagle, Falabella, lululemon, Kmart, among others.

Our suite of end-to-end products include sourcing, hiring and engaging the best talent, customized workspaces with integrated IT, providing compliance, governance and operational support, and building integrated platforms and enterprise capabilities in areas such as artificial intelligence, digital, cloud, and robotic process automation tools.

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Team Leadership

Experience You can Trust

Our leadership team has a broad range of industry experience working with global organizations.


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