How the India GCC Drives Saks’ Digital Transformation

Saks began implementing a digital makeover strategy called “luxury disrupted” more than a year before the pandemic started and pandemic was only an accelerant to what was already happening. In addition to technology upgrades on the back-end, Saks needed to work on making its online experience more immersive and personal, offering platforms that can give online shoppers the kind of “red carpet” greeting and treatment they receive in a store.

Saks India plays a key role in this strategy, providing the opportunity for employees to be part of the digital transformation of a well-known brand with a nearly 100-year legacy in luxury fashion. Saks India was set up in Bangalore in 2017 as a back office where a lot of the transactional work was going to be done, but today, this has become the second corporate headquarters where the people working in New York and the people working in Bangalore play the same role. Saks India today is a strong team of 400 people across Technology, Analytics, People, Buying, Planning, Finance operations, Digital Operations & Marketing.

Watch Saks CEO Marc Metrick talk about the company’s digital transformation journey and how the team in India serves as the driving force behind it.