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Falabella’s Digital Transformation with ANSR
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Falabella is a leading physical and digital retail company in the Latin American region, with a presence in 7 countries, across 2 continents. Falabella has a strong network of 500+ stores, multiple brands, and marketplaces across various channels including online, in-store, and multi-brand retail, with more than 30 million clients in the region.
The Challenge
- Upgrading and redesigning 25 different websites including Sodimac and Mallplaza
- Transitioning to AWS/Google Cloud Platform after using Oracle ATG for 12+ years
- Building a custom-made solution using open source and a homegrown microservices architecture
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The Solution
- End-to-end GCC setup
Falabella partnered with ANSR to establish a GCC in Bangalore in 2018, becoming the first retailer from Latin America to launch technology operations in India. The ANSR team undertook end-to-end entity setup (workspace, IT, talent & compliance), delivering a workspace that reflects Falabella’s global mandates and enables seamless collaboration with the Chile team.
Today, Falabella’s India Center is a unique innovation hub, home to 400+ developers focusing on niche technology and transformational efforts.
- 360-degree digitization
The master plan for the modernization, Project Catalyst, was a two-year project that transformed the company’s largest website, Falabella.com. The idea was not to just shift from ATG to the cloud or bring in the best-class technology, but to build a custom-made solution using open source and a homegrown microservices architecture. The team devised a two-layer solution—a unique proposition of a centralized technology platform and a flexible business layer to cater to the various businesses of Falabella Group.
With the shift, the entire Falabella ecosystem is now hosted on Google Cloud.Catalyst not only emerged as a powerful, scalable, cloud-native, multi-tenant digital commerce platform that serves as a strategic asset connecting the entire Falabella ecosystem but also serves as a backbone for Point-of-Sale systems.
The GCC is currently building a digital ecosystem that leverages data, technology, and talent to create ‘Supermarket’ stores, eCommerce, marketplace, logistic services, payments, and financial services.
Results and Impact
Exponential Growth
- 60% improvement in load time
- 30% reduction in search errors
- 300% increase in search speed.
Direct contribution to growth and critical functions
Falabella.com’s overhaul has resulted in 114% YoY growth and 20% increase in product recommendation revenue.
Added functionalities and verticals
“In 2018 we started with a handful of passionate people and now we are a team of 500+ innovators. Falabella India today is a sandbox for creative problem-solving in emerging technologies. ANSR has played a key role in shaping Falabella’s success in India by being a strong support system and a reliable partner.”
Ariel Marquez
Managing Director & CFO
Falabella
