Global Captive centers have successfully evolved into enterprise CoE teams for accelerating the technology adoption and enterprise transformation undertaking work in areas including digital, advanced data analytics, mobility, AI/ cognitive & automation.
In this episode, Smitha Hemmigae, Head of Marketing, ANSR, and Richard Kemmling, Head of ACA Asia Pacific, delve into the unique challenges and opportunities faced by small to mid-size Global Capability Centers (GCCs) in establishing a strong employer brand and fostering a vibrant company culture.
Explore the evolving role of CMOs with Smitha Hemmigae and Frank Crowson as they discuss strategies for navigating the dynamic marketing landscape.
In this episode, Smitha Hemmigae and Vineet Mehta discuss what it really means to be a data-driven organization.