AB InBev’s India GCC Helped Achieve $800M in Business Impact

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AB InBev is a multinational beverage and brewing company headquartered in Leuven, Belgium with an outstanding portfolio of over 500 brands and countless beer varieties. The company’s substantial growth in recent years, driven by successful mergers and acquisitions, had led to a complex network of technology systems and extensive data holdings.

The company aimed to establish a multi-functional GCC for operations in technology, corporate functions and core business functions to drive productivity and operating efficiencies.

The Challenge

  • Building a GCC equipped with cutting-edge technology and advanced data analytics capabilities.
  • Hiring top tier talent across a wide range of technical and non technical skills

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Our Solution


Setting up a state-of-the art GCC


Offering a single point solution that encompassed everything from talent sourcing and customized workspace and IT setup, to comprehensive compliance, governance, and operational support, we set up AB InBev’s India GCC in Bengaluru.

As of today, AB InBev’s India GCC manages the Finance, HR, and Commercial Operations for several AB InBev zones. The Global Analytics Center functions as a centralized analytics entity for the organization, while the tech entity works towards building connections with AB InBev’s ecosystem through superior digital products and value creation by harnessing the power of personalized data and artificial intelligence.

Multi-channel sourcing & AI powered screening


Access to our Global Talent Network of 1.6 million pre-screened professionals enabled us to target ideal candidate profiles, thus shortening the initial sourcing time drastically. Our team partnered with multiple third party talent vendors to source best-fit profiles for non-technical roles.

Our proprietary AI fitment engine analyzed the selected candidates across 100s of parameters, using in-depth assessments to measure skill-set, relevant education, subject matter expertise and communication and collaboration skills, delivering an accuracy of 90% in the initial screening.

Results & Impact

World class analytics team

The in-house analytics team is building advanced solutions at scale, including a simulated brewery.

Business Impact

Thanks to its India GCC, AB InBev could easily achieve its target of $800 million within 18 months.

Powering multiple departments

The GCC supports critical business domains such as pricing, demand management and customer support.

Case Studies

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