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Case Study: Helping Flexcar Build and Scale its Global Product Engineering Team
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Flexcar, a Boston-based leader in the vehicle subscription market, aimed to revolutionize the $110 billion car ownership industry. To drive this ambitious goal, Flexcar strategically established a deep-tech engineering center in Bengaluru, India, intending to create a hub of innovation and technological advancement.
The Challenge
Flexcar’s endeavor to build a top-tier product and engineering team in Bengaluru faced multiple challenges.
Hiring in the highly competitive tech talent market of Bengaluru, the company faced intense competition for hiring exceptional tech talent with relevant product experience. Entirely new to the region, Flexcar also faced challenges in conducting benchmarking exercises for local compensation and benefits in a dynamic market environment.
Our Solution
Building a Robust Employer Brand
ANSR’s employer branding team developed crisp, tailored messaging to highlight Flexcar’s technological innovation and strategic goals. To attract elite talent, we launched highly targeted campaigns aimed at professionals from leading companies such as Uber, Microsoft, Meta, Google, and Paytm. These campaigns emphasized the unique opportunity to join a market disruptor in the mobility sector, positioning Flexcar as a premier destination for top-tier talent.
AI-led Sourcing & Best-fit Curation
We leveraged our Global Talent Network, comprising over 1.6 million professionals and 200+ job boards to build a unique talent pipeline curated to Flexcar’s hiring needs. Utilizing our proprietary AI fitment engine, we analyzed candidates across hundreds of parameters, achieving an impressive 85% accuracy in initial screenings based on skill and relevant experience.
Compensation Benchmarking & HR Consulting
We delivered real-time market insights to provide an accurate overview of salaries, statutory benefits, and other compensation elements. Our team designed customized talent onboarding solutions to ensure seamless integration. Additionally, we crafted best-in-class local benefits and policies tailored specifically to meet the needs of Indian candidates, ensuring a comprehensive and competitive employment package.
Here’s what Freedom Dumlao, CTO of Flexcar has to say about his experience of setting up Flexcar’s Bengaluru team with ANSR
Freedom Dumlao
CTO, Flexcar
Business Impact: A Top-Tier Product Team
Through our strategic partnership, Flexcar successfully hired mid and senior-level professionals with expertise in product creativity, planning, and solutions from top-tier product companies such as Amazon, Walmart, Paytm, and Microsoft.
Successfully onboarded 40+ product engineers.
Attracted over 10,000 applications for open positions within a short timeframe.
Achieved 85% accuracy in candidate screenings through our AI-driven pipeline.
Projected growth to 100+ engineers within the next year.
By establishing a robust engineering center in Bengaluru, Flexcar is well-positioned to drive business transformation, fostering innovation and maintaining a competitive edge in the vehicle subscription market.
ANSR’s expertise in sourcing highly skilled talent, optimizing costs, and expanding capabilities has been pivotal in Flexcar’s strategic growth.
