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Case Study: Pentland’s Triumph in Attracting Top Talent via Employer Branding and Candidate Engagement
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Pentland Brands, a leading UK sports and lifestyle retailer with renowned brands like Speedo, Berghaus, and Mitre, operates in 190 countries with 21 offices across four continents. To drive business innovation and support critical global operations, Pentland established a Global Capability Center (GCC) in Bengaluru, India.
The Challenge
Bengaluru’s competitive hiring environment presented significant hurdles for Pentland, despite the city’s abundance of exceptional technical talent. Pentland struggled to attract top-tier talent with niche technical skills (web operations, platform cloud, cybersecurity) while adhering to strict budget constraints. The company also faced high candidate drop-off rates due to limited brand visibility and recognition within the Indian talent community.
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Our Solution
ANSR’s Global Talent Network of 1.6M tech professionals played a crucial role in building a curated talent pipeline for Pentland. As an end-to-end GCC setup partner, ANSR provided a multifaceted solution tailored to Pentland’s unique challenges.
Employer Branding and Candidate Engagement
To address limited brand visibility, we developed a compelling Employee Value Proposition (EVP) that highlighted Pentland’s global retail leadership. This strategy enabled us to fill specialized roles within tight hiring budgets, achieving an average time-to-hire of under 30 days. We minimized candidate drop-offs by leveraging “Loop,” our configurable candidate engagement tool, throughout the hiring process, resulting in an average engagement rating of 4.5/5 in every session.
AI-Powered Candidate Sourcing
Our talent recruitment team targeted ideal candidate profiles from a curated talent pipeline using granular market intelligence (skill set, experience, and salary expectations). Our proprietary AI fitment engine cross-referenced selected profiles against 100+ parameters from the job descriptions, achieving 90% accuracy in the initial screening.
End-to-End Recruitment Solution
Our robust on-ground recruitment machinery provided a comprehensive solution encompassing lease management, employment contracts, payroll, benefits, and onboarding. We assisted Pentland with entity structuring, registration, licensing, and documentation, ensuring full compliance and regulatory support.
Business Impact: Powering Critical Functions
Today, Pentland’s Bengaluru-based GCC plays an integral role across every vertical, from marketing and merchandising to CRM and credit administration.
70% Conversion Rate
50% Optimized Time-to-Hire
Minimized Candidate Drop-off
Data Processed Daily, supporting complex decision-making and operations
Improved Employee Retention
completed in collaboration with partners in Minneapolis
Enhanced Operational Efficiency
in 2020, with key input from India team members.
