Case Study: How Pentland Leveraged Employer Branding & Candidate Engagement to Recruit Top Talent

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Pentland Brands, a major UK sports and lifestyle retailer, serves as the parent entity for renowned global brands like Speedo, Berghaus, Mitre, and others, reaching across 190 countries. As a truly global enterprise with a presence in 21 offices across four continents, Pentland embarked on establishing a Global Capability Center (GCC) in Bengaluru, India to drive business innovation and bolster critical global operations.

The Challenge

  • Attracting top-tier talent with niche tech skills (web operations, platform cloud, cybersecurity) while operating within stringent budget constraints
  • Massive candidate dropoff due to limited brand visibility and recognition within the Indian talent community

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Our Solution


AI-Powered Recruitment


  • We targeted the ideal candidate profiles from our community of 1.5M+ professionals and analyzed granular market intelligence (skill set, experience, and salary expectations).
  •  Our AI fitment engine cross-referenced the selected profiles against 100+ parameters sourced from the job description, and delivered 90% accuracy in the initial screening.

Employer Branding and Candidate Engagement  

  • We formulated a compelling Employee Value Proposition (EVP) showcasing Pentland’s global retail leadership, enabling us to successfully fill specialized roles within tight hiring budgets. More importantly, our team achieved an average time-to-hire of under 30 days.
  • We actively minimised candidate drop-offs by leveraging “Loop”, our configurable candidate engagement tool at each stage of the hiring process. We achieved an average rating of 4.5/5 in every employee engagement session.

End-to-end Recruitment Solution  

  • The ANSR team offered a comprehensive recruitment solution that covered lease management, employment contracts, payroll, benefits, and onboarding in one place.
  • Our team of experts also assisted the Pentland team with entity structuring, registration, licensing, and documentation, offering end-to-end compliance and regulatory support.

Results & Impact

Powering critical functions

The Bengaluru based GCC plays an integral role in every vertical – from marketing and merchandising to CRM and credit admisitration

70% conversion

From profiles recommended by the ANSR team

Optimized time-to-hire

Top talent hired in less than 30 days

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