Skip to content 
Case Study: Building a Top-Notch Product Team for MineralTree
Published on
MineralTree, a leading player in financial services and automated payments, sought to transform its Bengaluru-based technical excellence center into a robust engineering hub focused on product development. The goal? To draw in highly skilled professionals specializing in microservices, cloud-native development, Kubernetes, and autoscaling.
The Challenges
Navigating a fiercely competitive talent like Bengaluru presented multiple hurdles. Limited brand visibility within the local talent market hindered efficient team scaling. This challenge was intensified by the lack of adequate recruitment infrastructure, leading to elongated hiring timelines and increased candidate drop-off.
Our Solution
ANSR’s expertise in GCC establishment and talent acquisition proved instrumental in solving both these challenges.
AI-Powered Automated Sourcing & Global Talent Network
Leveraging ANSR’s Global Talent Network of 1.6M professionals enabled us to build a diverse talent pool with the required niche skill sets. Next, our proprietary AI fitment engine analyzed the shortlisted candidates across 100+ parameters, using in-depth assessments to measure technical expertise, communication, and collaboration skills, achieving a 70% accuracy in initial screenings.
Creating Employer Brand Awareness
Our employer branding team collaborated closely with MineralTree’s internal marketing team to develop targeted assets such as a microsite, information brochures, and email campaigns, all tailored for tech professionals in Bengaluru. Our strategy extended to leveraging social media platforms to position MineralTree as a frontrunner in automated payments and FinTech on a global scale, thereby boosting its brand visibility and reputation.
End-to-End Recruitment with Managed Teams Model
The ANSR team provided a comprehensive, single-point solution using our managed teams model. We undertook all infrastructure and real estate requirements, including lease agreements and workstation setup, IT support, and vendor management. We ensured strict adherence to legal and regulatory standards, overseeing contract management, salary distribution, and employer benefits to guarantee 100% compliance and operational efficiency.
Key Business Impacts
Highly Accurate Screening
Our AI fitment engine delivered 70% accuracy in the first round of profile screenings, effectively reducing the time-to-hire.
Access to Niche Skills
Building a curated talent pool enabled us to successfully recruit professionals with expertise in microservices, cloud-native development, Kubernetes, and autoasure technical expertise, communication, and collaboration skills, achieving a 70% accuracy in initial screenings.
Cross-Functional Product Team
The Bengaluru-based product delivery team now plays a pivotal role in shaping MineralTree’s product vision and strategy.
