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Case Study: Kenvue’s Bengaluru GCC Drives Global Digital Excellence
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As the world’s leading consumer health company by revenue, Kenvue boasts a stellar portfolio featuring iconic brands like Aveeno, BAND-AID, Johnson’s, Listerine, Neutrogena, and Tylenol, among others. With a legacy spanning over 135 years and a presence in 165 countries, Kenvue is renowned for its commitment to powering innovative consumer experiences driven by cutting-edge technology and data.
Recognizing India’s exceptional pool of tech talent, this healthcare giant, headquartered in Skillman, New Jersey, embarked on a groundbreaking initiative. It established its first global capability center (GCC) in Bengaluru, India, strategically tapping into the region’s unparalleled technological expertise to fuel its vision for transformative innovation.
The Challenge
When setting up its Bengaluru-based GCC, Kenvue faced two major hurdles ~
- Setting up a fully functional GCC to power its digital transformation – from building and testing new products to optimizing eCommerce and supply chain. In effect, this meant establishing a technical center from the ground up – workspace leasing and IT setup, to facility management and legal and regulatory compliance.
- Building a highly skilled technical team with expertise in digital solutions, data sciences, cybersecurity, digital marketing, artificial intelligence, and supply chain technology, in a highly competitive talent market like Bengaluru.
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Our Solution
AI-led Sourcing & Best-fit Curation
- Tapping into our Global Talent Network of 1.5 M+ professionals sourced from 200+ job boards, the ANSR team built a curated talent pool, targeting candidate profiles with relevant product backgrounds. As the next step, we leveraged our AI fitment engine to rigorously screen and shortlist profiles based on 100s of parameters (technical skills, relevant educational background and work experience, soft skills), achieving an impressive 90% accuracy rate in candidate selection.
Single-point GCC Setup Support
- The ANSR team played a pivotal role in Kenvue’s journey of establishing its Bengaluru-based GCC, providing a seamless, all-encompassing solution. From sourcing and securing the perfect workspace to outfitting it with state-of-the-art IT infrastructure, our team laid the foundation for a robust technical hub.
- On the legal front, our expert team navigated entity structuring, registration, licensing, and documentation, ensuring comprehensive compliance and regulatory adherence. Additionally, our Business Support team empowered Kenvue to concentrate on core operations and expansion by offering a suite of services including administrative support, financial management, HR assistance, and legal counsel.
In August 2023, Kenvue marked a milestone with the inauguration of its dynamic, cross-functional GCC in Bengaluru. This center stands as a cornerstone in driving Kenvue’s global digital strategy, focusing on cultivating expertise in critical domains like digital solutions, data sciences, cybersecurity, digital marketing, artificial intelligence, and supply chain technology.
Harnessing the power of digital capabilities, the India center is poised to fuel innovation and propel the growth trajectory of Kenvue’s esteemed portfolio brands, including Neutrogena, Johnson’s, ORSL, and Listerine.
“Bangalore is a hub for highly talented technology, data and digital-focused workers. We’re excited to be working with ANSR to help us find the best talent who will support our efforts to stand up our new GCC.
This is an important step in our journey as a standalone company to help us boost innovation and scale next-gen technology solutions. I can’t wait to share more about what these teams will accomplish in the future.”
Bernardo Tavares, Chief Technology & Data Officer, Kenvue
Results & Impact
Powering Global Brands
From marketing and eCommerce, to supply chain management – Kenvue’s GCC plays a pivotal role in bringing iconic brands like Neutrogena, Johnson’s, Tylenol and Listerine to millions of users across the world.
