Case Study: Building a Top-Notch Product Team for MineralTree

MineralTree, a leading player in financial services and automated payments, sought to transform its Bengaluru-based technical excellence center into a robust engineering hub focused on product development. The goal? To draw in highly skilled professionals specializing in microservices, cloud-native development, Kubernetes, and autoscaling.

The Challenges

• A rapidly expanding automated payments product at the global level, MineralTree struggled with limited brand visibility within the local talent market. This posed challenges in attracting top talent and scaling teams efficiently.
• The absence of a robust recruitment infrastructure further prolonged hiring timelines and contributed to higher candidate drop-off rates.

Our Solution

ANSR’s expertise in GCC establishment and talent acquisition proved instrumental in solving both these challenges. 

AI-Powered Automated Sourcing & Global Talent Network

Leveraging ANSR’s Global Talent Network of 2.5M professionals enabled us to build a diverse talent pool with the required niche skill sets. Next, our proprietary AI fitment engine analyzed the shortlisted candidates across 100+ parameters, using in-depth assessments to measure technical expertise, communication, and collaboration skills, achieving a 70% accuracy in initial screenings.

Creating Employer Brand Awareness

Our employer branding team collaborated closely with MineralTree’s internal marketing team to develop targeted assets such as a microsite, information brochures, and email campaigns, all tailored for tech professionals in Bengaluru. Our strategy extended to leveraging social media platforms to position MineralTree as a frontrunner in automated payments and FinTech on a global scale, thereby boosting its brand visibility and reputation.

End-to-End Recruitment with Managed Teams Model

The ANSR team provided a comprehensive, single-point solution using our managed teams model. We undertook all infrastructure and real estate requirements, including lease agreements and workstation setup, IT support, and vendor management. We ensured strict adherence to legal and regulatory standards, overseeing contract management, salary distribution, and employer benefits to guarantee 100% compliance and operational efficiency.