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Global Captive centers have successfully evolved into enterprise CoE teams for accelerating the technology adoption and enterprise transformation undertaking work in areas including digital, advanced data analytics, mobility, AI/ cognitive & automation.
In this episode, Smitha Hemmigae, Head of Marketing, ANSR, and Richard Kemmling, Head of ACA Asia Pacific, delve into the unique challenges and opportunities faced by small to mid-size Global Capability Centers (GCCs) in establishing a strong employer brand and fostering a vibrant company culture.
Smitha Hemmigae, Head of Marketing, ANSR, and Frank Crowson, CMO, Northern Tool + Equipment, discuss how CMOs who are able to stay ahead of the curve in the ever-changing landscape of marketing will be best positioned to help their businesses succeed.
In this episode, Smitha Hemmigae and Vineet Mehta discuss what it really means to be a data-driven organization.